With extensive experience in leveraging data for hyper growth in hi-tech organizations, Ari’s focus is on actionable Person Based Marketing toward buying center roles. Ari's passion for data analysis, or "data dumpster diving” as he prefers to call it, allows him to optimize lifetime customer value through custom solutions and 3rd party revenue technology. His cross-functional expertise has helped address organizational pain points across industries and his go-to-market approach focuses on aligning the organization end to end with an Account relationship lens. Ari believes in driving customer value by aligning on that Account relationship and consistently diving back into data.